Go365 Dashboard
Audience
Humana commercial plan/employer group members
Users’ Top Tasks
Check Status and Points balance
Find ways to earn Points
Business Goals
Build user familiarity with new program
Establish brand voice
My Approach
I worked with the product team to create an experience that met user needs and business goals by designing a dashboard that rapidly exposed users to many of the program features while delivering microcopy to root our new voice.
Introduced new features (Status, devices, Go365 Mall, Go365 Age, etc.)
Personalized content on many tiles
Used bite-snack-meal approach to design depth of content