Go365 Onboarding Flow
Audience
Humana Medicare plan members
Users’ Top Tasks
Spend Bucks
Improve their health
Meet employment requirements
Business Goals
Increase Health Assessment completion rate
My Approach
I iterated on an onboarding experience that would meet users where they were and recommend next steps that were aligned with their unique motivations.
Guided users to self-select into different categories to support immediate and future personalization