Discovery Workshop

My Approach

I designed this workshop, focused around bringing a new website to life, to take place over two, hour-long working sessions. While goals and objectives had been drafted prior to the workshop, I wanted to take the opportunity to expound on them while considering their overlap with primary and secondary audience segments' wants and needs.

While participating business stakeholders were welcomed to add sticky notes of their own, I focused on note-taking and probing questions in order to facilitate more discussion among the group. The robust conversations that we had as a team allowed me to work more efficiently on artifacts that followed, including user personas and strategic recommendations.